Assuming that you’ve now done your ASO work, you may find yourself looking for app store localization to help with your user acquisition strategy. The localization of app store optimization is a very important step once you are ready to take your product globally. When you are at this stage, it isn’t just translation that’s going to lead to increased installs, though that will help. App store localization requires research, understanding of your competitive outlook as well as attention to detail.
When you localize your mobile app, you don’t just translate some content into local languages; you make it easier to be found in app stores. A study called “The Impact of App Translations” by Distomo shows that translating an app yields 26% more revenue and 128% more downloads for each country you localize for.
You heard that right: 128% more! App localization clearly gives you access to a massive market, where more than 2.3 billion smartphone users are ready to download and use any app that makes their lives easier or more entertaining.
But choosing the right markets to localize for and going through the app localization process is a hard job. You need a solid plan in place to make sure it’s worth the effort and the cost
Planning on App Store localization:
Mobile app store localization is not just translating your app and launching it in local stores. You need a localized marketing strategy to increase the app adoption rate in new markets. You must tailor your message for new audiences with different buying habits, who see entertainment differently and have distinct sets of values. Whether your app is meant to help them be more efficient at their jobs, take better photos or organize their shopping list, you need to explain the advantages of using your app in a language that potential users understand.
Depending on your goals and budget, you can choose between one global marketing strategy adapted to local markets, or a set of multiple local strategies that mix personal approaches with your brand image. In the first case, you’ll need to go for a general message that can be easily translated for users from various cultures. In the second scenario, set guidelines that keep your central message but build local marketing strategies around it.
In both cases, work with local marketing experts who know the market from the inside and can provide you with useful information about your audiences. Just downloading your app isn’t enough when looking to make your business successful. You need to convince users to keep the app on their phones and to use it too, for sustainable growth and revenue.
Mobile app localization is a must when selling across borders. Take time to analyze all aspects before starting this complex process. Research any new market you want to sell to and localize for, without ignoring algorithms or app store optimization requirements.
Build a plan and make sure you include specialists in market research, app localization, and marketing. Think about it this way, if your product is so good that you’re planning to sell it globally, it’s worth investing in a professional localization process that will maintain your app’s unique features despite language barriers or technical difficulties. When you are ready to take the first step to localize your app store’s presence, reach out to us for consultation.